Marketplace card design for Shu Pu-erh (Ripe Pu-erh) — in traditional packaging, emphasizing its invigorating effect, smooth taste, and the authenticity of the tea ceremony.
Banzhang is elite shu puer from Mount Banzhang (Yunnan), famous for powerful, rich teas Format: 2 bricks of 100 g each, wrapped in white paper with gold hieroglyphs 班章 Effect: gently tones, detoxifies, stimulates brain, energizes without caffeine Taste: soft with multiple shades, velvety texture, long aftertaste Perfect for tea ceremonies, suitable for beginners and connoisseurs
Develop a series of marketplace cards conveying Banzhang’s premium quality: from set photos to benefit and flavor infographics, driving high conversion in elite puer category.
Marketplace cards are designed in a traditional style, emphasizing the premium quality and authenticity of Banzhang shu puer. The main photo features a set of 2 bricks wrapped in white paper with gold hieroglyphs, conveying an elite product impression. Infographic blocks highlight key effects — gentle toning, detoxification, brain stimulation without caffeine — and flavor profile: smoothness, velvety texture, long aftertaste. The card design emphasizes the tea ceremony and traditional values, helping users quickly understand the product’s uniqueness. Cards are optimized for marketplace presentation, ensuring strong visual impact and driving high conversion in the premium puer category.
The developed cards for Banzhang effectively convey the product’s premium quality and authenticity, making it stand out among competitors on marketplaces. Infographics displaying effects and flavor profile helped customers quickly understand the tea’s unique qualities, while the visual style with gold hieroglyphs enhanced the perception of exclusivity. The cards increased user engagement and conversion, boosting views and clicks in the premium puer category.
