Marketplace product card design for premium CHI V93 tea (Da Yi) — shu puer set in classic “tocha” form, highlighting factory authenticity, aroma, and flavor profile.
CHI is a premium Chinese tea brand from “Da Yi” factory (Dayi), founded in 1940 in Yunnan Province V93 — one of the most popular mass-produced shu puer recipes, pressed into “bird’s nest” (tocha) form Weight: 2 pcs of 93 g each, wrapped in traditional paper with 大益茶 hieroglyphs Aroma: baked fruits, wet wood, berries Taste: dark chocolate, hazelnut, dried fruits Available on Wildberries, Ozon, tea marketplaces
Develop a series of visuals for marketplaces conveying V93’s premium quality and tradition: from set photos to infographics of aroma, taste, and “tocha” form, driving high conversion in the puer category.
Core element — red-black themed cards with marble background and green leaves, conveying the tea ceremony atmosphere
• Main photo — set of 2 tochas with tea master figurine, text “Shu Puer Duo Tuo Cha Set”
• Recipe highlight — “One of Da Yi’s most popular recipes” block featuring V93 cakes with teapot and cups
• Aroma block — icons representing baked fruits, wet wood, and berries
• Flavor profile — dark chocolate, hazelnut, dried fruits
• Final detail — classic pressed “tocha” form, also called “bird’s nest”
• Format — 1200x1200 px, 5-slide carousel
• SEO optimization — tags “shu puer V93,” “Da Yi tocha”
• Versatile — suitable for marketplace listings, social media carousels, and digital promotions
The developed product cards for Shu Puer V93 effectively convey the tea ceremony atmosphere and highlight the product’s unique characteristics. Infographics showing aromas and flavor profile helped customers navigate the offering more easily, while the red-black palette with marble background made the cards stand out on marketplaces and social media. The 5-slide carousel provided a complete product presentation, increasing audience engagement and boosting click-through rates.
