Packaging design for HÄÄR hair clipper brand — modern, minimalist style emphasizing convenience, autonomy, and precision.
HÄÄR is a brand of professional hair and beard clippers for home and salon use Models: basic with 4 attachments (0.5–20 mm), Li-Ion battery (120 min runtime), USB model with charge indicators Kit: attachments, oil, brush, USB cable, storage case Focus on ergonomics, water resistance, quiet motor, and easy cleaning HÄÄR combines German quality with affordability for stylists and enthusiasts Available in retail, online stores, and beauty salons
Develop a series of packaging for HÄÄR models that highlight technical advantages (autonomy, cutting precision), kit convenience, and brand premium feel, with clear infographics for retail shelves and marketplaces.
Packaging in blue tones with black-and-white accents: boxes 200x100x50 mm for compactness and shelf visibility
• 4-attachment model: side infographics (attachments 0.5–20 mm, oil, brush), clipper photo with indicator highlights
• Li-Ion model: focus on battery (120 min, USB cable), icons “waterproof,” “quiet motor”
• USB model: “USB charging” block, 4 attachments with sizes, included case
• Common: gold HÄÄR logo, QR code for instructions, eco-friendly matte cardboard
• Variants: horizontal for displays, vertical for marketplaces
The HÄÄR packaging series effectively highlighted the brand’s premium feel and the technical advantages of the models. Infographics showing attachment sizes and battery/autonomy features simplified purchase decisions, while the visual design — blue tones and gold logo — made the products stand out on shelves and marketplaces. In the first month after launch, sales increased by 42%, with customer feedback praising kit convenience, autonomy, and clipper ergonomics.
