Logo for the VANN brand — a modern minimalist mark embodying purity, motion, and the natural energy of water.
ANN is a premium drinking water brand sourced from artesian wells in environmentally pristine regions The company emphasizes natural purity, quality, and environmental responsibility Water undergoes multi-stage filtration while preserving its natural mineral balance Packaging made from recyclable materials reflects ecological commitment VANN is positioned in the premium HoReCa segment and select retail chains The brand appeals to those who value purity and harmony with nature
Create a concise, memorable logo that conveys freshness, purity, and natural origin while remaining versatile across packaging, advertising, and digital media.
The logo is built around a stylized mountain silhouette that seamlessly flows into the letter “V,” symbolizing a mountain water source.
• Clean geometric lines emphasize minimalism and modernity.
• A calm color palette (deep blue and white) conveys purity, premium quality, and natural origin.
• Two execution variants:
- Light version (on white background)
- for packaging, labels, and light surfaces.
- Dark version (on blue background)
- for digital channels, advertising, and dark media.
• Versatility: the logo remains legible and aesthetically consistent at any scale — from small bottles to large billboards.
The logo became the brand’s visual anchor: recognizable, scalable, and harmonious across bottles, social media, and outdoor advertising. Strengthened VANN’s image as a pure, natural, and trustworthy product.
