Logo for transportation company Pegas Transauto — a dynamic mythical pegasus with wings, symbolizing speed, freedom, and reliability in logistics and auto transport.

About client:

Pegas Transauto is a company specializing in international road freight and logistics across Europe and Asia Services: freight forwarding, customs clearance, warehousing, full transport cycle Fleet: trucks and trailers with 20–40 ton capacity, real-time GPS tracking Focus on safety, on-time delivery, and eco-friendly solutions (Euro-6 engines) Operating since 2015, partners include retailers, manufacturers, and e-commerce Tagline: “Flying over the roads”

Requirement:

Develop a memorable logo conveying dynamism, strength, and mythical grace, suitable for branded trucks, business cards, and digital channels, versatile for light and dark backgrounds.

Solution:

Core element — stylized pegasus with flowing wings integrated with the letter “P,” symbolizing takeoff and speed

 

• Two variants:

 

  — On blue background (primary for trucks and ads) — blue evokes trust and sky

 

  — Monochrome on white (for documents, labels, and light media)

 

• Font — modern sans-serif with dynamic slant for “PEGAS” and “transauto” below

 

• Scalable: from 5 cm on business cards to 3 m on truck sides

 

• Versatile: easily adapts to corporate identity — from stickers to website

The Pegas Transauto logo has become a recognizable visual symbol of the company, conveying dynamism, speed, and reliability. Two color variants and a scalable design ensure versatile use across trucks, documents, business cards, and digital channels. The new logo strengthened the corporate image, increased brand recognition, and created a cohesive style for all media, enhancing trust among partners and clients.

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