Full branding from scratch for construction company Focus House — from logo to corporate identity, combining frame house technology with a sense of comfort.
Focus House is a construction company specializing in turnkey frame houses and saunas
Tagline: “Build fast. Live cozy.”
Create a cohesive brand that looks modern and reliable, emphasizes construction speed and home comfort, works across all media — from hard hats to banners.
• Logo: house silhouette with “smart” window + FH monogram, on dark-green gradient
• Colors: dark green (trust), yellow (energy), white (purity)
• Pattern: geometric frame abstraction — triangles, lines, waves
• Media: — Business cards, badges, hard hats, folders
— Brochure “6 advantages of frame houses”
— Social media: Instagram, VK templates
— Banners “Frame houses from 3.5M RUB”
• Fonts: Montserrat Bold (headings), Open Sans (body)
• Icons: minimalist — house, timeline, warranty, price
As a result, we developed a cohesive visual identity that balances technological precision with a sense of comfort. The new brand highlights Focus House’s reliability and modern approach to construction, building trust with clients and standing out from competitors. The created identity is easily scalable — from print materials and signage to digital media — ensuring consistent brand perception across all communication channels.
