Packaging design and marketplace listing visuals for premium tea brand CHI (Da Hong Pao) — an authentic image blending Chinese traditions, tea ceremony aesthetics, and e-commerce convenience.
CHI is a premium Chinese tea brand featuring Da Hong Pao (Big Red Robe), fermented oolong from Wuyi Mountains Products: whole-leaf tea in metal tins, with spoon and gift set Benefits: antioxidants, relaxation, digestion aid, no additives Origin: high-altitude plantations, hand-picked, ancient fermentation methods CHI positions itself as a gift for connoisseurs of authentic flavor and harmony
Create a series of visuals for marketplaces that convey the tea’s premium quality, heritage, and health benefits while ensuring high conversion rates — from product photography to advantage infographics optimized for platform algorithms.
Packaging: black metal tin with gold lid, Da Hong Pao hieroglyphs and CHI branding, wooden spoon included
• Three marketplace blocks:
— Main photo: tin with steam, teapot, cups on bamboo background — ritual focus
— Details: close-up leaves, Buddha, Wuyi plantations — for atmosphere and authenticity
— Infographics: “Gives energy and calm,” “No GMO,” benefit icons (heart, stomach)
• Colors: red (energy), black (premium), green (nature)
• Adaptation: horizontal banners 1200x628 px, vertical for stories, SEO tags “da hong pao premium”
• Kit: labels, stickers, gift box with tassel
As a result, we created a series of visuals that convey the brand’s premium quality, heritage, and the health benefits of tea. Each image was optimized for marketplace algorithms and platform requirements, enhancing product visibility and appeal. Photography, infographics, and composition work together to build trust, attract attention, and drive higher conversion rates.
