3D Video for XCAM — innovative smart home camera, showcasing ultra-fast 120 FPS capture with laser tracking and futuristic design.
XCAM is a smart home brand specializing in AI-powered surveillance cameras with laser sensors and seamless integration into ecosystems like Alexa or Google Home. Targets B2C users who prioritize security, ease, and sleek design, sold via e-commerce and retail.
For the new XCAM model launch, a dynamic 3D video was needed to highlight key features: 120 FPS capture for smooth footage, laser object tracking, and compact design. Had to craft an immersive 20–30 second clip with abstract elements (geometric shapes, blue tones) for social media, website, and ads—evoking speed, precision, and futurism to hook tech enthusiasts.
• Developed a storyboard and approved the final script.
• Modeled the camera in 3D and created animations showcasing its functionality.
• Built scenes, added visual effects, and applied realistic lighting.
• Completed the final render and prepared videos in various formats and aspect ratios for marketplaces and social media.
The video hit 100K views in weeks, spiking website traffic 50% and sales 40%. It captured XCAM's tech edge perfectly, cementing the brand as a smart camera leader and boosting loyalty among gamers and homeowners.
